Dear Vendor:

As you know, Macy's and our vendors have been engaged in the successful implementation of Macy's Omnichannel initiative. Below is the link to a video that provides a useful explanation of the strategy that led to the adoption of Omnichannel approach and examples of how it already has demonstrated a positive effect on our customer experience. The video also provides our expectations for vendor participation in further development of successful Omnichannel selling beginning August 2013 and continuing thereafter. We hope you enjoy the video and appreciate your continuing support for what we believe will be a continuing source for our mutual growth and achievement.

Thank you